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Mastering the Art of Music Blogging: Tips and Tricks

Understanding the Music Blogging Industry

In the digital age, blogs have become reputable sources for discovering new music. With the rise of music blogging, musicians can take advantage of the opportunity to have their music heard by audiences all over the world.

However, it is not as simple as sending out an email to every blog and hoping for the best. In this article, we will discuss the importance of being your own publicist and the challenges of pitching to blogs.

The Rise of Music Blogging

Music blogging has become a prominent part of the music industry due to the ease of access and the ability to reach a wider audience. Bloggers act as curators, offering up new and exciting music to their readers.

For musicians, getting featured on a blog can be a great way to increase their visibility and reach new fans. However, with so many blogs out there, it’s important to be strategic in your pitching.

Being Your Own Publicist

A publicist is someone who represents an artist and helps them get publicity. However, not all artists can afford to hire a publicist.

This is where being your own publicist comes into play. When pitching your music to blogs, it’s important to prepare a concise and persuasive pitch that highlights your accomplishments and why you think your music would be a good fit for their readers.

It’s also helpful to have a media kit that includes a bio, press photo, and links to your music.

Challenges of Pitching to Blogs

One of the biggest challenges of pitching to blogs is standing out amongst the hundreds of other artists who are also vying for a spot. Some blogs may receive hundreds of pitches a day, making it difficult for them to even listen to each one.

It’s important to research the blogs you are pitching to and make sure your music would be a good fit for their audience. Sending a generic pitch to every blog out there is not the most effective method.

Importance of Being Selective in Pitching

Selectivity is key when it comes to pitching your music to blogs. Targeting blogs that have a similar audience to your genre or sound will increase the likelihood of your music being considered.

Additionally, pitching to well-established blogs with a large following may result in a larger impact on your career than a smaller, lesser-known blog.

The Benefits and Logistics of a Premiere

A premiere is a special opportunity where a blog debuts an artist’s new release before it is released to the public. A premiere benefits both the artist and the blog, as it generates excitement and anticipation for the release.

However, securing a premiere can be challenging, as blogs receive many requests.

Mutual Benefits of a Premiere

Premieres are beneficial to both artists and blogs. For artists, it creates buzz around their release and can result in increased streams and followers.

For the blog, it provides exclusive content that generates clicks and traffic to their website. By promoting and sharing each other’s content, the artist and blog can build a relationship that can benefit both parties in the long run.

How to Make a Premiere Appealing

When pitching for a premiere, it’s important to make the release stand out and make it a worthy exclusive. This can include providing an interesting backstory, behind-the-scenes access, or a special acoustic version of a song.

Offering exclusive content that cannot be found anywhere else is key to securing a premiere. It’s also important to pitch to blogs that have a history of doing premieres and to build relationships with them.

Conclusion

In conclusion, music blogging has become an essential part of the music industry, allowing musicians to reach a wider audience and gain more exposure. Being your own publicist and selecting the right blogs to pitch to can make all the difference in securing features.

Additionally, premieres offer a unique opportunity to generate excitement and anticipation for a release. By understanding and utilizing these tactics, musicians can increase their chances of success in the music blogging industry.

Considering What You Can Offer and Who You Are Pitching To

When it comes to pitching your music to blogs and reviewers, it’s important to remember that it’s not just about getting your music heard. It’s also about building relationships and creating mutual benefit for both parties.

In this article, we will discuss the importance of mutual benefit, targeting the right audience, providing special content, and building relationships with reviewers.

Importance of Mutual Benefit

Mutual benefit is the cornerstone of any successful business relationship, and the music industry is no exception. When pitching your music to blogs and reviewers, it’s important to remember that they are also looking for content that will attract and engage their readers.

By providing exclusive content or behind-the-scenes access, you can make your pitch more attractive to bloggers, while also providing their readers with valuable and interesting content.

Targeting the Right Audience

Understanding your target audience is key when it comes to pitching your music. While it may be tempting to pitch your music to every music blog, it’s important to be selective in your approach.

Look for blogs and reviewers that have a similar audience and focus on your genre or sound. This will increase the likelihood of your music being received positively and will also increase the chances of building a stronger relationship with those reviewers.

Providing Special Content

Providing special content is a great way to generate interest in your music and increase the chances of it being featured on a music blog or reviewed by a reviewer. This could include exclusive tracks, behind-the-scenes videos, or even DIY tutorials on how you created your music.

By providing this kind of exclusive content, you are giving bloggers and reviewers a unique reason to feature your music, while also providing their readers with valuable content.

Building Relationships with Reviewers

Building a relationship with reviewers is key to securing long-term and mutually beneficial partnerships. This means taking the time to engage with reviewers on social media, commenting on their blog posts, and even sharing their content with your audience.

By building a relationship with reviewers, you are not only increasing the likelihood of your music being reviewed, but you are also building a loyal and engaged audience that is interested in both your music and the reviewers you are working with.

Researching the Right Sites and Individuals to Pitch To

Researching the right sites and individuals to pitch to is just as important as creating a strong pitch. Here are some things to consider when researching and targeting music blogs and reviewers.

Understanding Specific Genres

When researching music blogs and reviewers, it’s important to understand the specific genres that they focus on. This means researching what kinds of music they review and feature, as well as understanding the tone and voice of their writing.

By understanding these factors, you can create a pitch that resonates with their readers and enhances the overall value of your music.

Aesthetic Considerations

The aesthetic of a blog or reviewer’s website is also important to consider when pitching your music. This means considering things like the website’s design, the tone of their writing, and the overall vibe of their content.

By matching your pitch to the aesthetic of their website, you can create a stronger and more effective pitch that resonates with their readers.

Looking at Specialty and Previous Interest

Finally, it’s important to look at the specialty and previous interest of the bloggers and reviewers you are targeting. This means researching what kinds of topics they have covered in the past, as well as what kinds of music they have featured.

By understanding their previous interest, you can create a pitch that speaks directly to their interests and resonates with their readers.

Conclusion

Overall, when it comes to pitching your music to blogs and reviewers, it’s important to consider what you can offer and who you are pitching to. By understanding the importance of mutual benefit, targeting the right audience, providing special content, and building relationships with reviewers, you can increase the likelihood of your music being featured on a music blog or reviewed by a reviewer.

Additionally, by researching the right sites and individuals to pitch to and considering factors like specific genres, aesthetic considerations, and previous interest, you can create a pitch that resonates with the reviewer and increases the overall success of your pitch.

How to Pitch Your Music Effectively

When it comes to pitching your music to writers and editors, it’s essential to make sure that you are doing so in an effective and professional manner. In this article, we will discuss the importance of reaching out to writers and editors with respect, building pre-established relationships, being prepared and professional, making it easy for writers to listen to your music, providing images, being concise, following up, and being respectful.

Reaching Out to Writers and Editors with Respect

When reaching out to writers and editors, it’s important to show respect for their time and their opinion. This means taking the time to personalize your pitch and making sure that it is a good fit for their publication.

It’s also essential to be polite and grateful for any time and attention that they may give to your pitch, and to always thank them for their consideration.

Building Pre-Established Relationships

Building pre-established relationships with writers and editors is a great way to increase the likelihood of them taking an interest in your music. This means engaging with their content on social media, reading and commenting on their articles, and building a genuine interest in their work.

By doing so, you can establish a personal connection that can make pitching your music more successful.

Being Prepared and Professional

Preparing a thorough and professional pitch is essential when it comes to making a good impression with writers and editors. This means having a strong press kit with high-quality images, a well-written bio, and relevant information about your music.

It’s also important to make sure that your pitch is free of spelling and grammatical errors, and that you have double-checked all the information you provide.

Making It Easy for Writers to Listen to Your Music

Making it easy for writers to listen to your music is one of the most effective ways to get your music heard. This means providing clear and concise links to your music through platforms like SoundCloud, YouTube, and Spotify.

It’s also important to make sure that your music is easy to find and clearly labeled.

Providing Images and Being Concise

Providing high-quality images and using a concise writing style can help to make your pitch stand out and increase the chances of it being taken seriously. This means taking the time to provide eye-catching and professional images that showcase your personality and music, as well as keeping your pitch and bio concise and to the point.

Following Up and Being Respectful

Following up with writers and editors is an essential part of the pitching process. However, it’s important to do so in a respectful manner, without being pushy or demanding.

This means waiting a reasonable amount of time before following up, and making sure that your follow-up message is polite and shows genuine interest in their response.

Understanding the Function and Advantages of SubmitHub

SubmitHub is an online platform that allows musicians to submit their music to music bloggers, playlist curators, and record labels. In this section, we will explore the overview of SubmitHub, the cost and compensation, and the advantages of using SubmitHub.

Overview of SubmitHub

SubmitHub offers an easy and efficient way for musicians to get their music heard by bloggers, curators, and labels. By submitting music to SubmitHub, musicians can bypass the traditional method of pitching directly to individual blogs and websites.

Submitting music through SubmitHub involves selecting relevant blogs or curators, paying a small fee, and submitting their music.

Cost and Compensation

SubmitHub charges a small fee for submitting music, with prices starting at $0.50 per submission. However, SubmitHub also offers a compensation system that allows curators and bloggers to earn money by reviewing and promoting new music.

This means that for a higher fee, musicians can guarantee feedback on their songs from curators and bloggers.

Getting Honest Feedback and Information

One of the advantages of using SubmitHub is the ability to get honest feedback on your music. SubmitHub curators and bloggers are known for providing in-depth and thoughtful reviews that can provide valuable insights into the strengths and weaknesses of your music.

Additionally, SubmitHub provides a searchable database of blogs and curators that can help musicians find relevant publications and outlets for their music.

Conclusion

In conclusion, pitching your music effectively involves reaching out to writers and editors with respect, building pre-established relationships, being prepared and professional, making it easy for writers to listen to your music, providing images, being concise, following up, and being respectful. Additionally, SubmitHub offers musicians an efficient and cost-effective way to get their music heard by bloggers, curators, and record labels, while also providing valuable feedback and insights.

In conclusion, pitching your music effectively and utilizing platforms such as SubmitHub are essential components of the music industry, allowing musicians to reach a wider audience and gain more exposure. The keys to successful pitching include professionalism, preparation, and providing special content that can create a mutually beneficial relationship with bloggers and reviewers.

Additionally, SubmitHub offers musicians the opportunity to reach out to a large number of curators and bloggers in a cost-effective manner while receiving valuable feedback. By understanding these tactics and utilizing the right resources, musicians can increase their chances of success and achieve greater visibility in the music industry.

Remember, preparation and professionalism go hand in hand, and persistence is key in building long-lasting relationships in this industry.

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