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9 Free Ways to Market Your Music and Why Paid Marketing is a Must

Free Ways to Market Your Music

As a musician, the dream is to create music that resonates with people around the world. To achieve that, you need to build and connect with a fan base, but the question is, how do you do that with a limited budget?

In this article, well show you nine free ways to market your music and create a buzz around your brand.

Set Up A Free Website

One of the fundamental things a musician can do is to create a website. As we all know, having a brand online is a must in the 21st Century.

With platforms like WIX, creating a website has never been easier. Its free to set up and customize, plus you can add media, music, photos, and other elements that will attract your target audience.

Having a website will make it easy to feature your gigs and feed your music to a hungry audience eager for more.

Blog

Blogging is another way to attract fans to your website. You can establish industry connections and upload your blog to your website.

Write about topics that your audience will find interesting such as in-depth analyses of popular songs or notable figures in the music world.

Blogging consistently and with compelling content will increase your chances of topping Google search results.

Guest

Blogging

Another way to reach your audience is by guest blogging on known online publications. Its a fantastic way to introduce yourself to new audiences and align your brand with highly respected publications.

One strategy is to find publications that cater to your audience or target demographic and pitch a blog idea. Successful guest blogging could lead to increased traffic to your site and boost music sales.

Repurpose Content

Turning your audio and video content into text content, PDFs, and eBooks is possible with Zinepal. Zinepal is a cloud-based content converter that can help you create digital content from your original material.

You could create an eBook with your lyrics or a PDF with snippets from interviews.

Social Media

Social media is the king of free marketing. Every musician should have a presence on Facebook, Twitter, Google+, Pinterest, Tumblr, Instagram, Vine, Snapchat, ReverbNation, and SoundCloud.

These platforms are an excellent way to interact with your audience and share information about your music career. Its also an opportunity to convert fans into super-fans by creating personalized content that resonates with them.

Social Media Automation

Scheduling posts or automation is an excellent way to maximize your social media presence. Tools like Hootsuite and Buffer can schedule posts, which means you can create great content when you have time and schedule it to go live at optimal times for your audience without lifting a finger.

Social Bookmarking

Social bookmarking is also called social tagging. Its a simple method of submitting posts and pages to social bookmarking sites.

The sites you should target include Diigo, Delicious, and StumbleUpon. Submitting your pages to these sites increases the chances of having your content discovered by your target audience.

Word-Of-Mouth

One of the best methods of boosting your reach is through word-of-mouth. You need to create share-worthy content that resonates with your audience.

If the majority of your audience enjoys your music, they are likely to share it with their friends. This kind of promotion is organic and incredibly powerful.

Partnerships

Partnerships are also an excellent way to improve your reach. You could retweet another band’s content and get in on their success.

Another idea is partnering with a local coffee shop to hold a mini concert. Be creative with partnerships, the skys the limit.

Email Marketing

Email marketing remains one of the best marketing techniques ever created. With automated email services such as MailChimp, you can organize your email list to ensure you are reaching out to the right audience.

Direct marketing can effectively reach your current audience.

Audio and

Video Marketing

Live Stream

Live streaming your music performances or rehearsals is an excellent way to engage your audience and incentivize fans to attend your concerts. Platforms such as Google Hangouts or ConcertWindow allow you to go live to your audience.

Make sure to provide valuable content that your viewers will appreciate.

Audio Marketing

Podcasting and audio blogs are perfect for musicians who like to talk about their craft. SoundCloud, Clyp, and Chirbit are three platforms you can use to upload your audio content.

This audio content helps to engage your audience, build your brand, and set yourself apart as an expert in the industry.

Video Marketing

Creating video content is the most engaging way of getting your audience to connect with your music. YouTube is the go-to platform for uploading music videos, lyrics videos, rehearsal videos, tour diaries, Vlogs, and goof-off sessions.

Video content is an excellent way of reaching a vast audience. In conclusion, the internet is a fantastic tool for musicians.

There are countless platforms, blogs, and social networks that can help you market your music. The whole point is to be creative with how you present yourself, provide valuable content, and give away as much as you can.

The more you give, the more you receive.

Significance of Paid Marketing

In a world where digital marketing is the norm, it is becoming increasingly difficult for independent musicians to stand out above the noise. Although there are numerous free marketing tips and tricks available, the reality is that many musicians do not have the luxury of time to grow their social media following or wait for word-of-mouth buzz to develop.

This is where paid marketing comes in. It is a significant opportunity for musicians who are willing to put money into their career and are serious about building their brand and expanding their audience.

However, despite its potential benefits, fewer musicians are using paid marketing to promote their music. So, why is paid marketing so crucial for musicians?

Increased Visibility

Paid marketing is effective in increasing the visibility of your brand and music. With paid marketing, your ads can reach a much larger audience than free marketing methods would.

With this, many people who would have never heard of you would stumble across your music and become new fans.

The more people know about your music, the more likely they are to listen, and the more likely they are to become long-term fans.

Paid advertising gets your music in front of people who might not have otherwise seen it, which can translate into more streams, downloads, and ultimately more revenue.

Control Over Targeting

Paid marketing allows you to target your audience by demographics, interests, location, and behaviors. With a specific target audience in mind, you can tailor your ads more effectively and ensure that your promotion is reaching the people who are most likely to be interested in it.

This means that your advertising spend is not wasted, and your promotion is reaching the right people to bring you an optimal return on investment. With advanced targeting options, you can zero in on the exact type of audience you want to reach.

Whether its by age, location, interests, or behaviors, you can create a campaign that speaks directly to those people who are most likely to enjoy your music and become your fans.

Increased Sales and Streams

Paid advertising can increase sales and streams for your music. When you target audiences effectively, you can drive more traffic to your website, social media platforms, or landing pages where you can funnel listeners to Spotify, Apple Music, or other music streaming platforms.

By using paid advertising, you can drive potential fans to your online store or service, create urgency and encourage them to purchase and stream your music. Sharing your music or merchandise online can only go so far, but paid advertising can get your music in front of the people who will be most likely interested in it, leading to increased sales and streams.

Brand Recognition

Aside from reaching new listeners, paid marketing can help establish brand recognition, which is essential for success in the music industry. By consistently exposing yourself to your target audience through paid advertising, you will start to develop a strong brand reputation and credibility that will endure and attract more fans.

The more you reinforce your brand, the more likely people are going to think of you when they need a new playlist, or when friends are asking for recommendations. Paid advertising can help create that image in the minds of your listeners, and they will associate that with the quality of your music.

Final Thoughts

In conclusion, paid marketing is an essential aspect of promoting your music career. It provides increased visibility, control over targeting, and can lead to increased sales and streams.

Additionally, paid marketing can help establish brand recognition, which is critical to the success of your music career. Considering that fewer musicians are using paid marketing, the opportunity for you to stand out is significant.

By using paid marketing, you can leverage the power of social media platforms to expose your music to a vast and diverse audience. If you are serious about building your music brand, paid marketing should be part of your marketing strategy.

Paid marketing is a significant opportunity for musicians who are willing to invest in their career and build their brand. While free marketing methods are available, paid marketing provides increased visibility, control over targeting, and can lead to increased sales and streams.

Additionally, it helps establish brand recognition, which is critical to the success of your music career. With advanced targeting options, you can zero in on the exact type of audience you want to reach and ensure that your promotion is reaching the right people to bring you an optimal return on investment.

If you are serious about building your music brand, paid marketing should be part of your marketing strategy to set yourself apart from the competition.

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